The Freeform LX draws on the pioneering work of Siegfried Linkwitz, whose open-baffle speaker designs demonstrated that removing the rear enclosure from a driver fundamentally changes how a speaker interacts with a room.
Linkwitz showed that a dipole midrange, properly implemented, creates a listening experience that is less dependent on room placement and more dependent on the recording. The sound seems to exist in the room rather than coming from a box.